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Rioting never looked so good.

April 4, 2010

Our Grandparents lined the streets to support this nation’s brave troops as they marched off to fight facism.

Our Parents took the streets, somewhat less patriotically, with placards and baseball bats to protest against Vietnam, the closure of British Industry and Nuclear Weapons. (My mum tells me she even had a Campaign for Nuclear Disarmament pencil case).

But what has got the kids of the Credit Crunch generation excited enough to look up from facebook and take to the streets with anger and frustration??…….A failed sale at American Apparel.

In all fairness, it was a bloody good sale. Yesterday, American Apparel hired a warehouse in the centre of London’s Brick Lane; filled it with over 150,000 sale items at up to 85% off. The sale began at 9am. By 10 am the shabby-chic streets of the East End were jam-packed with a mob of over 2000 disgruntled bargain hunters.

A grand total of thirty smug customers were served at the temporary tills before the Police were forced to shut the operation down as a result of raucous rioting. Our forefathers may have rioted passionately to fight the evils of capitalism and greed; but this youtube clip proves our generation is not as apathetic as was once thought. When discounted cardigans are at stake, us members of the happy-slap generation can be as ferocious as any that have gone before us.  

If it is any consolation, TheModernCaveman‘s roaming reporter on the scene said it was the best dressed angry mob he had ever seen.

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